Like manna from heaven, the greatest gift 2019 has proffered so far is the Greggs vegan sausage roll.

It's fair to say that Brits up and down the country were already somewhat enamoured with this flaky, mouth-watering delight. But, Piers Morgan was not entirely happy when the high street bakery launched a vegan version.

True-to-from, Morgan offered up an unsolicited opinion, calling Greggs "PC-ravaged clowns."

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Later, he bragged that he'd just ordered a non-vegan sausage roll via room service, adding that the "vegan resistance starts here." OK then.

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Well, thankfully Greggs took all these tweets in their stride, and fired off a witty retort.

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It didn't end there.

Morgan wasn't happy at all about McDonald's new vegetarian Happy Meal for children. Oh "FFS" he opined on Twitter.

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"Like our pals at the sausage roll place, we've been expecting you," replied McDonald's.

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Sigh.