UPDATE: Nov. 27, 2024, 1:20 p.m. EST This story has been updated with current pricing/availability and new deals (including one fresh top pick).
Best Buy's top Black Friday deals at a glance: Best Apple deal Apple MacBook Air, 13-inch (M2, 16GB RAM, 256GB SSD) $749 (save $250) Best 4K TV deal Hisense 85-inch QD6 QLED 4K Google TV $649.99 (save $450) Best Windows laptop deal Dell XPS 13 9350 (Intel Core Ultra 7 256V, 16GB RAM, 512GB SSD) $999.99 (save $400) Best headphone/earbud deal Bose QuietComfort Ultra Earbuds $229 (save $70) Best fitness tracker deal Oura Ring Gen3 Starting at $249 (save up to $200) Best gaming deal Alienware m16 R2 (Intel Core Ultra 7 155H, Nvidia GeForce RTX 4070, 16GB RAM, 1TB SSD) $1,299.99 (save $600) Best action camera deal GoPro Hero13 Black Bundle $449.99 (save $100 + free $25 Best Buy gift card)
After dropping oodles of early deals in the first few weeks of November, Best Buy officially kicked off its 2024 Black Friday sale on Thursday, Nov. 21. The event runs for 10 days on its website, mobile app, and in stores through Saturday, Nov. 30.
The electronics retailer is serving up two kinds of side dishes with its main course. First, its Black Friday deals are joined by revolving rounds of doorbusters that are up for grabs throughout the holiday season. New waves of them get listed on its website every Friday through Dec. 20, with first dibs the Thursdays prior for paid My Best Buy members (Plus and Total tiers).
Now live for all shoppers, the current batch of online doorbusters features a $179.99 55-inch Toshiba 4K Fire TV, $129.99 Beats Powerbeats Pro, $80 off the Apple Watch Ultra 2 with cellular connectivity, and half off a JBL soundbar. Best Buy also surprise-added two Nintendo Switch bundles as doorbusters over the weekend, though they're only available in stores.
SEE ALSO: All the best early Black Friday deals at Amazon, Target, Best Buy, and Walmart
Along with new doorbusters, Best Buy is planning to release rapid-fire "Flash Deals" as part of its Drops program this Friday, Nov. 29 (aka Black Friday proper). These offers will be available in limited quantities for a short while exclusively on its mobile app starting at 9 a.m. ET, and feature gadgets from brands like Apple, Dyson, Ninja, and Sony.
The Mashable Shopping team will be tracking and vetting Best Buy's Black Friday deals as its sale progresses, and you can check out our running list of the best offers below. Keep in mind that Best Buy offers a Holiday Price Match Guarantee, so if anything you buy there gets cheaper later on, you can request a price adjustment. (We've spotted a Ninja air fryer and several Logitech gaming accessories that have dipped in price since the sale started.) The retailer's extended holiday return and exchange period is also in effect.
Note: All newly added or updated deals have been marked with a ✨, while deals with a🚪next to them are this week's limited-time doorbusters. Struck-throughdeals were either sold out or expired at the time of writing.
Best Apple deal
Opens in a new window Credit: Apple Apple MacBook Air, 13-inch (M2, 16GB RAM, 256GB SSD) 🚪 $749 at Best Buy $999 Save $250
Why we like it
Read Mashable's full review of the 13-inch Apple MacBook Air (M2).
Sleek and lightweight, the previous-generation MacBook Air features a stellar keyboard, an all-day battery life, and an M2 chip that offers plenty of power for everyday tasks. Mashable's Tech and Games Reporter Alex Perry gave it a 4.6/5 rating in his 2022 review, calling it "the ideal work-from-home (or work-from-wherever, really) companion." It's our favorite budget MacBook for most people and a Mashable Choice Award winner.
Apple recently upgraded the base configuration to 16GB of memory, and Best Buy has it on sale for just $749 as a doorbuster during its Black Friday sale (normally $999) — an exact match of the 8GB version's all-time low. If it sells out there, the same deal was available on Amazon at the time of writing.
Opens in a new window Credit: Hisense Hisense 85-inch QD6 QLED 4K Google TV $649.99 at Best Buy $1,099.99 Save $450
Why we like it
Black Friday is all about huge discounts on huge TVs, and this 85-inch Hisense model is a perfect case in point: Now just $650, it's far cheaper than any other TV this big — not just at Best Buy, but at Amazon and Walmart, too. (And abnormally-cheap-for-their-size TVs are really more Walmart's thing.) The fact that it has a bright and vibrant QLED display, not a standard 4K screen, sweetens the deal even further.
Kind of surprised this one wasn't chosen as a doorbuster, TBH. Let's call it a hidden gem. If you want to downsize slightly, Best Buy's Black Friday deal on the 75-inch version drops it down to $449.99 (normally $699.99).
More Black Friday 4K TV deals at Best Buy
43- to 50-inch 4K TVs
Samsung 43-inch The Frame QLED 4K TV — $799.99$999.99(save $200)
LG 48-inch B4 OLED 4K TV — $599.99$799.99(save $200) 🚪
Samsung 50-inch DU6900 4K TV — $249.99$299.99(save $50)
Samsung 50-inch The Frame QLED 4K TV — $849.99$1,299.99(save $450)
55-inch 4K TVs
Toshiba 55-inch F35-Series 4K Fire TV — $179.99$329.99(save $150) 🚪
Samsung 55-inch Q70D QLED 4K TV — $749.99$999.99(save $250)
Samsung 55-inch The Frame QLED 4K TV — $899.99$1,499.99(save $600)
Sony 55-inch Bravia 3 4K Google TV — $599.99$849.99(save $250)
Sony 55-inch Bravia 7 Mini LED QLED 4K Google TV — $1,299.99$1,899.99(save $600)
Sony 55-inch Bravia 8 OLED 4K Google TV — $1,399.99$1,999.99(save $600)
65-inch 4K TVs
LG 65-inch UT70 4K TV — $379.99$599.99(save $220)
Samsung 65-inch Q70D QLED 4K TV — $799.99$1,299.99(save $500)
Sony 65-inch Bravia 7 Mini LED QLED 4K Google TV — $1,399.99$2,299.99(save $990)
Sony 65-inch Bravia 8 OLED 4K Google TV — $1,699.99$2,799.99(save $1,100)
LG 65-inch G4 OLED 4K TV — $2,299.99$3,399(save $1,099.01)
75-inch 4K TVs and larger
Hisense 75-inch QD6 Series QLED 4K Google TV — $449.99$699.99(save $250)
Samsung 75-inch DU6950 4K TV — $549.99$749.99(save $200) 🚪
LG 75-inch 85 QNED 4K TV — $999.99$1,799(save $799.01)
Samsung 75-inch The Frame QLED 4K TV — $1,799.99$2,999.99(save $1,200)
Sony 75-inch Bravia 7 Mini LED QLED 4K TV — $1,799.99$2,799.99(save $1,000)
Samsung 77-inch S84D 4K OLED TV — $1,599.99$3,299.99(save $1,700)
LG 77-inch C4 OLED 4K TV — $2,199.99$3,699(save $1,499.01)
Sony 77-inch Bravia 8 OLED 4K Google TV — $2,599.99$3,899.99(save $1,300)
LG 83-inch B4 OLED 4K TV — $2,499.99$4,499.99(save $2,000)
Samsung 85-inch QN85D Neo QLED 4K TV — $1,799.99$3,699.99(save $1,900)
Sony 85-inch Bravia 7 Mini LED QLED 4K TV — $2,499.99$3,499.99(save $1,000)
Samsung 85-inch The Frame QLED 4K TV— $2,999.99$4,299.99(save $1,300)
Samsung 98-inch DU9000 4K TV — $2,499.99$3,999.99(save $1,500)
Hisense 100-inch QD7 QLED 4K Google TV — $1,599.99$2,999.99(save $1,400)
Streaming devices and media players
Amazon Fire TV Stick HD — $17.99$34.99(save $17)
Amazon Fire TV Stick 4K — $21.99$49.99(save $28)
Amazon Fire TV Remote Pro — $24.99$34.99(save $10)
Amazon Fire TV Stick 4K Max — $32.99$59.99(save $27)
Roku Streambar SE — $69.99$99.99(save $30)
Roku Ultra — $79.99$99.99(save $20)
Amazon Fire TV Cube (3rd Gen) —$99.99$139.99(save $40)
Best laptop deal
Opens in a new window Credit: Dell Dell XPS 13 9350 (Intel Core Ultra 7 256V, 16GB RAM, 512GB SSD) $999.99 $1,399.99 Save $400
Why we like it:
For early adopters, the all-new Dell XPS 13 is one of two Lunar Lake PCs featured in Best Buy's Black Friday sale — the other one being the Lenovo Yoga Slim 7i Aura Edition; they come equipped with Intel Core Ultra Series 2 processors designed for AI. We haven't tested them ourselves just yet (it's in the works), but their battery life is apparently ridiculous. This is the base configuration with a FHD+ non-touch display, and Dell has rated it at up to 26 hours per charge.
Best Buy marked it down from $1,399.99 to $999.99, which is a 29% savings and its biggest discount since launching in October. For comparison's sake, the same model is $100 pricier on Dell's website during its own Black Friday sale.
Opens in a new window Credit: Bose Bose QuietComfort Ultra Earbuds $229 at Best Buy $299 Save $70
Why we like them
Read Mashable's full review of the Bose QuietComfort Ultra Earbuds.
Mashable contributor Timothy Beck Werth deemed Bose's QC Ultra buds "impressive in every way": They have unrivaled ANC, they last six hours at a time (which you can bump to 24 hours with their included charging case), and they fit as nicely as their name implies. They also have an Immersive Audio feature that shifts sound around you as you move — it's not a game-changer, but it's still "really cool," said Beck Werth, who ultimately rated the QC Ultra Earbuds a 4.6/5. They're our No. 1 noise-cancelling earbuds and a Mashable Choice Award winner.
They usually retail for $299, but you can snag them on sale at Best Buy for $229 — a 23% savings and their lowest price since launching last fall. Amazon and Bose's online storefront were both matching that discount when we last checked, FYI.
Related Stories
What time Black Friday sales start for Amazon, Target, Walmart, Best Buy, and more
Best Buy and Walmart are absolutely schooling Amazon in Black Friday TV deals
The best early Black Friday laptop deals: Score record lows on the M4 MacBook Pro and the Microsoft Surface Laptop 7
Gaming deals are going strong ahead of Black Friday 2024
We track Apple deals year-round — Black Friday 2024 has the lowest prices we’ve ever seen
More Black Friday headphone/earbud deals at Best Buy
Earbuds
JBL Vibe Beam — $24.99$49.99(save $25)
JBL Vibe Buds — $29.99$49.99(save $20)
Beats Solo Buds — $49.99$79.99(save $30)
JBL Tune 235NC — $49.99$99.99(save $50)
JBL Tune Buds — $49.99$99.99(save $50)
JBL Tune Flex — $49.99$99.99(save $50)
JBL Endurance Peak 3 — $69.99$99.99(save $30)
Beats Studio Buds — $79.99$149.99(save $70)
Jabra Elite 5 —$89.99$149.99(save $60)
JLab Epic Lab Edition — $99.99$199.99(save $100)
Sony LinkBuds S — $129.99$199.99(save $70)
Beats Powerbeats Pro — $129.99$199.99(save $70) 🚪
Jabra Elite 10 — $149.99$249.99(save $100)
Jabra Elite 8 Active Gen 2 — $169.99$229.99(save $60)
Opens in a new window Credit: Oura Oura Ring Gen3 (Horizon, Silver) $249 at Best Buy $299 Save $50
Why we like it
Read Mashable's full review of the Oura Ring Gen3.
Mashable Deals Want more hand-picked deals from our shopping experts? Sign up for the Mashable Deals newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!
The previous-gen Oura Ring is an excellent fitness wearable with heart rate and blood oxygen monitoring, temperature and activity tracking, and a multi-day battery life — all wrapped up in a sleek, durable titanium design. It's on sale at Best Buy this Black Friday for $50 to $200 off, depending on the style and finish (starting from $249.99).
More Black Friday fitness tracker and smartwatch deals at Best Buy
Opens in a new window Credit: Alienware Alienware m16 R2 (Intel Core Ultra 7 155H, Nvidia GeForce RTX 4070, 16GB RAM, 1TB SSD) $1,299.99 at Best Buy $1,899.99 Save $600
Why we like it:
Read Mashable's full review of the Alienware m16 R2.
The m16 R2 is a 16-inch PC from Dell's high-end gaming line. This exact configuration is Mashable's favorite gaming laptop of 2024 (and there's a lot of competition out there) — it's "the ultimate RTX 4070 beast of a gaming laptop you can get," said Mashable Tech Editor Kim Gedeon. She commended its solid mid-range performance, nice build quality, great keyboard, ample port selection, and its support of Nvidia's Advanced Optimus feature, which lets users switch to its integrated graphics for everyday (non-gaming) tasks to conserve battery life. She rated it a 4.5/5, which secured it a Mashable Choice Award.
The m16 R2 is now just $1,299.99 at Best Buy (or 32% off its $1,899.99 MSRP), which is a record-low price and an amazing value.
More Black Friday gaming deals at Best Buy
Video games
Assassin's Creed Mirage— $19.99$39.99(save $20)
Assassin's Creed Valhalla— $19.99$39.99(save $20)
Avatar: Frontiers of Pandora— $19.99$49.99(save $30)
Samsung 55-inch Odyssey Ark 2nd Gen. Curved 4K Mini LED Gaming Screen — $1,799.99$2,999.99(save $1,200)
Storage expansion cards
Seagate Storage Expansion Card for Xbox Series X|S (2TB) — $199.99$359.99(save $160)
Best action camera deal
Opens in a new window Credit: GoPro GoPro Hero13 Black Bundle $349.99 at Best Buy $449.99 Save $100 Includes free $25 Best Buy gift card
Why we like it:
Read Mashable's full review of the GoPro Hero13 Black.
Yet another Mashable Choice Award winner, GoPro's latest action camera "is way better than a $400 video camera has any right to be," wrote Beck Werth (who gave it a 4.7/5). Highlights include "insanely good motion stabilization," a slow-motion burst mode in 5.3K at 120 fps, and a better battery life than its predecessor. This accessory bundle tacks on a spare Enduro battery, a hand grip, a 64GB microSD card, two curved adhesive mounts, and a camera case.
Best Buy has it on sale for $349.99 (or $100 off) and throws in a free $25 gift card you can put toward other Black Friday deals. Considering the camera itself is on sale separately for $339.99 (typically $399.99), you're basically robbing Best Buy blind. Note that the GoPro website was offering the same deal at the time of writing, but there's no gift card freebie offered there.